Creators of the SSPS

Creators of the SSPS

The Striving Styles Personality System was developed by Toronto-based clinical psychotherapist, corporate therapist and author, Anne Dranitsaris, Ph.D, and her business partner and daughter, Heather Dranitsaris-Hilliard, a sought-after speaker and expert in organizational development and behavioral change.

Where It Began

Anne and Heather have more than 50 years of combined experience helping clients to develop their full potential and working with leaders in organizations to alleviate dysfunctions and bring about behavioral change. They spent many years using personality and emotional intelligence assessments in their work with individuals as well as organizations. 

Frustrated by the limitations of these systems to facilitate self-awareness and expedite development, they began building customized reports for each client. However, the cost to do this was prohibitive for many clients, leaving them and their clients without the tools necessary to create significant behavioral change and develop new habits of mind.

Inspired by Their Desire to Help Clients

Experiences in their own lives as entrepreneurs, parents and spouses served to reinforce Anne and Heather's belief in the need for something that would help people to really understand why they behave the way they do. 

“Nowhere could we find an assessment or approach that would truly shed light on what was behind the behavior which was seemingly counter to what was in a person's best interests,” said Anne. “We wanted a system that considered the full human experience — emotions, behavior and personality.”

In 2007, Anne and Heather decided to create an assessment and development system of their own with the same type of substantial reports they had been customizing for their own clients.

How SSPS Evolved

Using the most up-to-date research on how different parts of the brain function and the role of emotions in learning and development, they combined this information with Psychological Type, Needs and Brain Dominance theories, and Mindfulness to create the Striving Styles Personality System, or SSPS. After using the system successfully in their consulting business and personal lives, Anne and Heather have brought it to a wider practitioner market as well as to the general public.

“Until now, we have lacked the complete knowledge and the specific tools needed to re-cast our motivations and re-pattern our brains, to consciously influence how we behave in order to live happy, successful and fulfilled lives.

"It is our deepest hope that the Striving Styles Personality System will fill the void, helping people to stop compromising in their lives, and to start pursuing their own path to becoming who they are meant to be.”

                                                                                                                   – Anne & Heather



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Anne & Heather

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Anne Dranitsaris, Ph.D.